the importance of proofreading

having a little look-see through the DK Children's Illustrated Encyclopedia while at work today.

ooh!
internet linked!
king tut!
a space-y satellite fiendish thingy!
fish!
obama!
a giant eye!

wowsers. there must be lots to learn about in this book.
things like this:


what the fuck?

but...surely not...

but oh yes. read it again, people:



this is an appalling and offensive mistake.

the book is an encylopedia. a-z. starting with aboriginal australians and ending with zoos. wikipedia says that "from aboriginal australians to zoos" is this blue peter prize-winning book's motto.

i think even with the "from" it's still a bit iffy.

searching for this book on the penguin/DK site leads us here, to a message that says this page cannot be found. the book is out of stock on title page (big internetty book searchy thing we use at work), leading me to believe that perhaps someone has already noticed this mistake. but how about recalling the book?